Marketing Online Is Vital For Practice Success

Internet marketingThere was a time, as recently as ten years ago, when a dental practice could safely ignore the online market. Having a website was always useful, of course, but it was considered being on the cutting edge. A dentist simply didn’t absolutely need a website in order to make ends meet. Standard marketing could be plenty to make sure new patients were rolling in. Unfortunately, these days that’s simply not the case. These days, you absolutely need to implement dental marketing strategies if you want to grow your practice at all.

But that’s not all you need. Just having a website simply isn’t good enough, no matter how much one wishes it were. Having a website is good, of course, and you absolutely should have a well designed, well put together website in order to help attract new dental patients. But you also need to learn how to use social media in order to market your business!

What is social media? Social media is a catch-all term for various ways people communicate online. Websites such as Facebook and Twitter allow you to send out information to hundreds, even thousands of people quickly and easily, with a single press of the button.

If you’ve been taking care of marketing for any length of time, no doubt your eyes have already lit up at the different possibilities of being able to get information out to thousands of people almost instantly. But it’s not enough to merely be able to do that. These days, people want to have plenty of content to help distract them from their every day lives. It’s not enough to simply be able to send them information, you have to also be able to entertain them.

How can dentist do that? One of the easiest ways is to actually communicate with your patients. Don’t simply consider Twitter and Facebook a website replacement center. Instead of simply putting up news and information, you could actually encourage conversation and discussion with your potential customers. This allows them to become part of the conversation about your dental practice, which in turn helps them feel invested. Once people begin to feel invested in your office, they’ll begin paying more and more attention to your practice because of that investment.

You may also consider making some content specifically for your online persona. It’s similar to making a television commercial, or perhaps a magazine ad, but it targets your online areas specifically. By making entertaining content, you encourage your existing patients to share that content with their own friends, who in turn will share it with their friends. In doing this, you can attract a huge number of people to your various online sources, which in turn will allow you to market to even more people.

The idea behind online marketing is simple; get people invested. So when you’re thinking about how to market online, make sure you’re considering your social media outlets as two-way conversations, not a simple one-way advertisement. Otherwise, you’re simply not making the most of your online marketing possibilities.

What To Expect From Dental Crowns

new dental crownsDental crowns are used for repairing damaged teeth and they may also be used to support bridges. Ideally, dental crowns may also act as a crown to restore dental implants. They are made of ceramics and take the shape of a tooth. The type of crown used depends on the dental condition being treated and this is usually determined by the dentist.

There are various types of dental crowns. The metal ones are less popular due to their aesthetic problems. They are externally visible and are not quite appealing. However, they are advantageous in terms of functionality and this is because of their durability; they have a long lasting life. Metals used to make dental crows are usually gold, palladium, chromium alloys and nickel.

On the other hand, ceramic dental crowns are made of porcelain, synthetic resins and some other ceramics. A huge advantage of ceramic crowns is that they look similar to the teeth and just like the enamel, they are also slightly translucent and have the same distinct natural gloss as teeth. In recent years use of ceramic crowns has outstripped metal ones.

Here is a YouTube video explaining dental crowns:

Dental crown procedures often involves 2 steps:

First, your dentist will remove the thin layers of enamel from your tooth to accommodate the tooth. An impression is then made and a crown is prepared in the dental lab. In the meantime, temporary crowns are inserted for some few days and once the crown is ready the temporary one is removed and replaced with a permanent one which gets cemented in place.

Dental crowns costs, vary from dentist to dentist, and they also depend on the quality of the material used. Porcelain and ceramic crowns are more expensive compared to the metal ones. The fee charged by the dentist and screening costs can also significantly affect the total amount you are to pay.